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EXPANSION TO THE APAC MARKET

EXPANSION TO THE APAC MARKET

Global Market Expansion Consulting

A real-world case study on global market entry for an IT services company, covering strategy design, sales process development, and international client acquisition.

GMO-Z.com RUNSYSTEM logo
Client:GMO-Z.com RUNSYSTEM
Country:Viet Nam / Japan
Industry:Information technology

About Client

GMO-Z.com RUNSYSTEM is an IT services company under the GMO Internet Group, providing software development, system integration, and digital transformation solutions to global clients. With strong engineering expertise and disciplined delivery, the company supports scalable and sustainable growth in international markets.

20+ years on-goingCross-BorderLarge-scale systems

THE PROBLEM

For over a year, GMO Runsystem invested significant time and resources trying to enter a new foreign market, but the project yielded zero results.

From an inability to generate opportunities to a lack of market understanding, strategy, and more, GMO Runsystem faced major challenges at every stage of the sales process and beyond.

SOLUTIONS

01

Conduct deep company analysis

02

Conduct market research and design a market entry strategy.

03

Build a Global Expansion master plan

04

Design new sales process USP & ICP

05

Train sales team

06

Consult directly and solve arising issues.

07

Design and lead execution of campaigns.

08

Delivery team and managers training

PROJECT ROADMAP

Deep company analysis

Deep market research

Market entry strategy

Master plan & sales process

Create sales campaigns

Design unique service offering to become more competitive in the market

BUSINESS OUTCOMES

FASTER REVENUE IMPACT

The first contract was signed in under 3 months, followed by 3 additional contracts in Month 4.

AI-TRACKED SALES PIPELINE

New strategies and AI-supported tracking created full visibility across leads, opportunities, and deal stages.

SALES TEAM INDEPENDENCE

The team now executes key sales activities independently, from sourcing & follow-ups to closing.

SUSTAINABLE GLOBAL GROWTH

This new approach enables GMO Runsystem to consistently acquire foreign clients and scale in international markets.

Case Studies

REAL RESULTS, REAL GROWTH

Client portrait
EVIT gave us a clear sales roadmap and practical guidance on "how to do". As a result, our sales team has improved week by week and is now much more confident working independently with clients.
Mr. Ngô Văn TấuChief Executive Officer (CEO)
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Sales representative portrait
Working with EVIT helped us achieve our first real results. With the right sales method, strategy, and mindset from EVIT, we are confident we can continue to improve and achieve greater success in the future.
Ms. FaustinaSales Representative
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Founder portrait
EVIT's service model helped us clearly understand the real expectations of international clients in Vietnam insights that would have been very difficult to gain on our own. We see EVIT as a long-term strategic partner for our growth.
Ms. Nguyễn Thị Bích Huệ (Hannah Nguyen)Chief Executive Officer (CEO)
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Sales manager portrait
With EVIT's support, we successfully won a deal with a high-quality European client - one of the largest companies in Iceland.
Mr. Dave PhanSales Manager
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Sales manager portrait
With EVIT's method, we achieved our goal of setting up client calls in just three weeks. The approach is practical, effective, and straightforward to execute.
Mr. David ToanSales Manager
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Luan Truong portrait
Expansion to the US market
Mr. Luan TruongChief Executive Officer (CEO)
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CEO portrait
EVIT trained our sales team effectively and helped everything run smoothly. We now see the value of having an independent sales team that can grow and operate with confidence.
Mr. Tony NguyenFounder - CEO
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Community and branding portrait
We worked with EVIT and were impressed by their strong business development expertise and practical sales approach. They provided clear frameworks and actionable guidance, making them a reliable partner for global expansion.
Ms. Kim AnhCommunity & Branding Executive
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