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SETTING UP A NEW BUSINESS MODEL AND EXPANSION TO EU

SETTING UP A NEW BUSINESS MODEL AND EXPANSION TO EU

European Market Entry Preparation

Prepared for European market entry by building a structured go-to-market model, enabling the internal team, and aligning services with European client expectations.

Reco Manpower logo
Client:Reco Manpower
Country:Viet Nam
Industry:Information technology

About Client

Reco Manpower is an IT-focused manpower and HR services provider, helping technology companies build, scale, and manage high-quality teams in Vietnam. With deep market knowledge and structured recruitment processes, Reco supports both fast-growing startups and large enterprises with reliable, long-term talent solutions.

15+ years on-goingCross-BorderEnterprise-Ready Workforce

THE PROBLEM

RECO identified strong demand for IT services in the EU and aimed to expand into the market. However, the company lacked a clear go-to-market model and sufficient insight into the expectations and buying behavior of European clients.

This gap made it difficult to design a compelling service offering and effectively engage EU customers.

SOLUTIONS

01

Build and implement model: Provide best solution, which fit with company strengths

02

Train and prepare Client Team: Build tools and transfer knowledge so RECO team was ready to work directly with European clients directly

03

Find client: Provide client and support with whole process from beginning to signing contract.

PROJECT ROADMAP

Research and understand capabilities of company

Implement suitable business model and team training

Support in finding clients and signing contract

BUSINESS OUTCOMES

NEW BUSINESS MODEL DESIGNED

A clear and scalable business model was developed to replace the existing, ineffective approach.

VALUE PROPOSITION DEFINED

Ideal client profile and unique service offering were clarified to support focused market entry.

MARKET ENTRY EXECUTED

A go-to-market strategy was implemented, including sales team training and readiness.

UK MARKET ENTRY ACHIEVED

Successfully entered the UK market and closed a major client, generating recurring revenue. Signed 1 contract with 2 sales people trained and deployed.

Case Studies

REAL RESULTS, REAL GROWTH

Client portrait
EVIT gave us a clear sales roadmap and practical guidance on "how to do". As a result, our sales team has improved week by week and is now much more confident working independently with clients.
Mr. Ngô Văn TấuChief Executive Officer (CEO)
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Sales representative portrait
Working with EVIT helped us achieve our first real results. With the right sales method, strategy, and mindset from EVIT, we are confident we can continue to improve and achieve greater success in the future.
Ms. FaustinaSales Representative
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Founder portrait
EVIT's service model helped us clearly understand the real expectations of international clients in Vietnam insights that would have been very difficult to gain on our own. We see EVIT as a long-term strategic partner for our growth.
Ms. Nguyễn Thị Bích Huệ (Hannah Nguyen)Chief Executive Officer (CEO)
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Sales manager portrait
With EVIT's support, we successfully won a deal with a high-quality European client - one of the largest companies in Iceland.
Mr. Dave PhanSales Manager
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Sales manager portrait
With EVIT's method, we achieved our goal of setting up client calls in just three weeks. The approach is practical, effective, and straightforward to execute.
Mr. David ToanSales Manager
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Luan Truong portrait
Expansion to the US market
Mr. Luan TruongChief Executive Officer (CEO)
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CEO portrait
EVIT trained our sales team effectively and helped everything run smoothly. We now see the value of having an independent sales team that can grow and operate with confidence.
Mr. Tony NguyenFounder - CEO
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Community and branding portrait
We worked with EVIT and were impressed by their strong business development expertise and practical sales approach. They provided clear frameworks and actionable guidance, making them a reliable partner for global expansion.
Ms. Kim AnhCommunity & Branding Executive
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